A very useful and important service-need for your online store is the ability to track its traffic. You will be able to keep track of your visitors movements every other day, month, week, day and every time. You will also be able to know the average time of stay, abandonment rate, pages with the highest traffic, and so on. In addition, you can control from which sources (e.g., facebook, instagram, etc.) the sales in your eshop derived from as well as the profit percentage. So you will know which promotional tools you will pay more attention to and adjust the advertising budget. A consultant will educate you for free to handle Google Analytics with ease!